The rules we make around artificial intelligence and creative work today will define what the city’s culture and economy look like tomorrow
When content becomes a high-volume, low-cost commodity produced by algorithms, how much space remains for human ingenuity?
In the pre-AI era, the pact was clear: writers, directors and actors shared the risks and rewards, and credits were a public record of accountability. Generative AI upended this. Someone who knows nothing about movie production can feed prompts into a system trained on the statistical echoes of past work to generate a storyline and visuals. But the results can hardly be described as original. They are, at best, pastiches.